“There’s always next year…”

“There’s always next year.” – Any Cubs fan ever

Momentum is a tough force to stop, especially when it has been exponentially down spiraling for the last 100 years. Normally in sports reputations come and go. Teams have a bad decade or so, cut a few players, make some management changes and then find their success later down the road. Take the Cubs rivals, the Chicago White Sox for example. As much as it kills me to say, in recent years the White Sox have found their success. In 2005 the White Sox ended their 88 year World Series championship drought and brought a Trophy back to the south side. The same goes for the Boston Red Sox in 2004 when they ended their 96 year slump.

Why is it that this basic law seems to be set for all teams throughout professional sports, but it does not stand true for the Cubs? How is it possible they have been so bad for so long? After extensively researching the Cubs discourse community, and allowing my Cubs ego to stand down I found the answer. The Cubs are professional sports “lovable losers.”

Baseball season hinders some of the prettiest months in Chicago. On a beautiful 85 degree day the sun beats down on Wrigley. The Cubs consistently draw huge crows, rake in tons of money, and give the fans at Wrigley an experience day in and day out. The beer tastes just the same to the rowdy Cubs fans in the bleachers when Cubs lose as it would if they were winning. This trend has kept them among one of Americas favorite sports teams. This has been the Cubs reputation for over 100 years and all is good in Wrigleyville, so why change anything now. From my experience as a Cubs fan, no matter how many games they lose in a single season, I know there is “always next year.”

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